The Amazon Effect
Amazon is on everyone’s lips at the moment. The Amazon Australia launch in December last year was the biggest launch in the company’s 23 year history, launching with products in 23 categories from a mix of global and Australian sellers. Regional brands already using Amazon as a channel include Kathmandu, Bond’s plus others. It will take a while for Amazon to iron out its logistics and other systems however once this is streamlined retailers will start to feel the effect and
