New Xero Feature offers Value Add for Accountants and Bookkeepers

Late last year Xero launched the Xero HQ platform for Xero partners. It encompasses an activity feed, client list and a very interesting tool, called the Explorer. The Explorer reveals insights into your clients’ businesses; it tells you which industries they are in and which apps they have connected. This information could be a powerful marketing tool for your practice. For example, you may discover a number of clients in the same industry, meaning you could market services specifically to that industry. In doing so, you could provide a service such as benchmarking, a value add that would set you apart as an expert in that industry. Knowing which Xero add-ons your clients are using presen

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